Analytics Lead

  • 07 Nov 2023
  • Data Analytics, Digital & Insights
  • Sydney
  • Contract or Temp
  • Hyrbid, flexi working
  • Work with modern techs including Tableau and GCP
  • 12 month contract, likely to extend
Analytics Lead ( SQL / Tableau )
Sydney / Remote
$830 day rate inc super
12 month contract
Analytics Lead ( SQL / Tableau ) is required to join one of Australia’s well loved brands.

This role will support a retention squad, working on developing metrics, identifying customer value and working on Customer Future Value implementation.
If you’re a proven Data Analyst with a background in Customer or Marketing Analytics, this could be for you!

Roles and responsibilities for the Analytics Lead ( SQL / Tableau ) include :
  • Development of retention metrics
  • Understand members status and drivers for movement across the lifecyle segments (active>churned>inactive>reactivated)
  • Support test & learn program
  • Identify customer value and recommendations for retention activity
  • Provide deep dive analysis across segments, incl. inactive segment deep dive to determine focus areas for proactive management
  • Customer Future Value implementation
  • Transform analytical output into actionable insights, build materials, and engage stakeholders throughout the process (from scoping to delivery)
  • Responsible for building the capability/team
  • Support stakeholders with strategic insights identified through deep dives, test and learn all supported with data and influence
  • Mentor team members, transferring skills and competencies to enable growth of the internal talent pool
Essential skills for the Analytics Lead ( SQL / Tableau ) include :
  • Extensive experience with customer segmentations, user journeys and marketing activity insights
  • 8 plus years of experience working on Data Analysis and Insights, preferably in a customer and marketing context
  • A degree in a quantitative area e.g. Actuarial, Maths / Computer Science
  • 2 plus years in a Senior/Lead role delivering strategy and advanced analytics
  • Experience in developing and implementing data-driven strategies and roadmaps
  • Strong record of influential skills and business partnering skills
  • Highly skilled in SQL
  • Reporting and visualisation skills in Tableau
  • Experience and knowledge of advanced analytical skills – A/B testing, regression, hypothesis testing
  • Knowledge of GCP is desirable
  • Understanding of customer level data is important
  • Experience with Agile methodology
If you would like to apply for the above Analytics Lead ( SQL / Tableau ) role, please send your resume to

Keywords: SQL / Tableau / Customer Analytics / Marketing / Insights / Campaign / Retention / Lead Analyst / GCP / Google Cloud
Place Holder

Olivia Ferris

Senior Consultant